UX Camp Fall 2024
Selling the Design – Tips on how design leaders can become better communicators and influencers
Start the journey of becoming a better storyteller and communicator as a design leader. Zinnia Sophia, Content Strategy Director at VML, shares her experiences and lessons learned in selling design to clients, marketing leaders, C-level executives and investors. She discusses the many faces of design influence and highlights the skills required for elevating the work to your department, company, industry or market.
Introduction to Selling Design:
- The journey from design expert to strategic communicator.
- Understanding the shift to a new business mindset.
Skills of Successful Design Influencers:
- Essential communication skills needed for influencing stakeholders.
- How to maintain authenticity while embracing your influencer archetype.
In this talk, Zinnia Sophia draws attention to the importance of salesmanship, persuasion, influence when selling design. Walk away with new communication strategies that position you as a thought leader. This talk is perfect for design leaders who find themselves in speaking and selling roles, encouraging them to embrace this new challenge with confidence.
