Leadership By Design 2020
Beyond Tactical Onboarding: What Every Designer Needs to Know to be Successful
Good design leaders know that designers must think beyond the interface and user needs and work on the business, not just in the business. We ask them to balance business needs, to design with intentionality, and make appropriate trade offs given the complex ecosystems that surround our organizations and their industries. We focus so much on hiring for tactical craft skills, but it’s the ability to be strategic within an organization’s business context that makes our design team members truly effective.
In this talk, we will learn how to conduct activities from day 1 to help designers understand the industry better, to apply critical thinking to their choices, and start working more strategically. I will share how, at Roadmunk, we use frameworks like Porter’s 5 Forces and Blue Ocean Strategy as part of our design onboarding process. This allows new hires to not only get acquainted with our industry, but to form early relationships with other departments, and hit the ground running.
