UX Camp Fall 2023
Give my product a personality! How to write for products that anticipate, inform and delight
Can products truly have personality? The answer is yes! But how do we achieve this? In this talk, we’ll explore different ways content designers and UX writers can write products that anticipate, inform and delight.
We’ll workshop the process of defining personality for your product. Do products have to sound boring? How can you dial up or dial down the tone of your product depending on the customer moment? How can we use these principles to create strong UX writing guidelines for digital products?
Whether you are writing for tech, fitness or automotive, these exercises will help you create internal processes, documentation and direction as you continue to develop your product’s unique brand. Examples from Shopify, Verizon and Ford will be shared.
