UX Camp Winter 2026
From Resistance to Reinvention: The Human Work of Design Maturity
We talk about design maturity as if it’s a process problem, more methods, more playbooks, more frameworks. But the truth is, most of the resistance leaders face has less to do with design skills and more to do with human dynamics: trust, alignment, and the willingness to reinvent. In this talk, Twisha Shah-Brandenburg explores how to navigate the messy middle of design maturity by treating it as human work.
She’ll share stories from guiding large-scale transformations, where progress came not from grand blueprints but from co-creation, narrative framing, and small wins that built momentum. Attendees will learn practical ways to turn resistance into influence and see their own organizations’ design maturity as less of a hurdle and more of a leadership opportunity.
