Travis LaFleur

Travis LaFleur is an information architect at The Understanding Group, an IA consultancy focused on creating good digital places. Travis has a diverse background including web and graphic design, educational technology support, and all manor of things prefaced with UX. Prior to joining TUG, he was a Senior Experience Designer at VML, a global digital agency, where he helped lead the design process for large scale responsive sites, mobile apps, and digital marketing campaigns. Travis holds a masters degree in Human-Computer Interaction from the University of Michigan.

For more, keep up with Travis on Twitter as @travislafleur.

Presentations

UX Camp 2015

WHAT Before HOW: Practical, Lo-fi Tools for Alignment, Planning, & Understanding

Budgets and deadlines often push us toward making and doing before we have a shared understanding of the problem space. Here we will explore a handful of lightweight techniques from an information architecture perspective that can compliment your existing UX toolkit.

These approaches will help frame your design activities first in terms of WHAT would be good to do, setting you up to create even better HOWs.