Saskia Videler is a senior content strategist in Belgium. She helps organizations streamline their content and communication efforts. Over the years, she has created style guides for a myriad of organizations; both small and large, many for-profit, some NGO’s, some government institutions.
She also produced and hosted the content and UX podcast Efficiently Effective.
UX Camp Fall 2020
Adventures in Style: What I’ve Learned Creating Several Content Style Guides
Whether you work for a 5 or 50.000 person organisation, you will need to work together with the right people, to know what the user needs, to find the right balance with what the organisation wants, to document well, and to make sure the guidelines are adopted, to be able to call your content style guide a success.
Content style guides inform the voice, tone, grammar, verbosity and vocabulary of the content. Done well, they are a great tool for collaboration that will help you get your product on point, faster (and with fewer discussions).
This talk will cover learned experiences and common pitfalls (real mistakes I’ve personally made and learned from) you might encounter in content style guide creation, management, and implementation. It will help you avoid them, and to create or improve your own style guide.