Rocio Werner

Rocio is a Senior User Experience Researcher at ZS Associates, conducting studies and collaborating on strategic initiatives across 5 product verticals in the Software Development Group. What excites her about her role is implementing UX benchmarking to inform product prioritization decisions. Before ZS, Rocio was a UX generalist at an agency, responsible for UX research and design. Prior to that, she provided UX consulting services to tech and small business founders, leveraging over a decade of collaboration with cross-functional teams to build software products to mitigate financial risk and optimize operational efficiency. Her research career began in academic and nonprofit sectors, studying work hazards of immigrant Latino farmworkers and laborers. When Rocio is not conducting research, she also enjoys dance training, running, traveling, and a good cup of chai.

Presentations

UX Camp Fall 2019

Implementing Usability & Satisfaction Metrics in Your Organization

Establishing a cohesive UX strategy is a challenge when your organization lacks a measurement framework. We’re constantly striving to make great products, but it’s difficult to get stakeholder buy-in and make product decisions when you can’t state the impact on the user experience.

We understand – this happens to us too! During this session, we’ll share how we addressed this gap by exploring the framework we used for measuring UX impact across different audiences. We’ll discuss how we approached gathering usability and customer satisfaction metrics, establishing benchmarks, and applying this data to improve products. Not only will you learn about tools to help you make informed decisions on your products, but you’ll also come away with the ability to demonstrate the value of UX to your stakeholders.