Peter Boersma

Peter Boersma helps organisations increase the chances of good design happening. Before becoming a DesignOps consultant, Peter was DesignOps Manager at Miro, supporting the team of 45 researchers, designers, and writers. There, he worked with the design leaders on defining the DesignOps roadmap and helping cross-functional teams execute DesignOps initiatives.

In previous roles as designer and design manager at companies like ServiceNow and Adaptive Path, he always worked on improving design processes, defining career ladders, or clarifying roles and responsibilities of designers and their peers in product management and engineering.

Peter has spoken and taught workshops at more than 50 design-related conferences and has hosted the Amsterdam UX Cocktail Hours since 2001.

On LinkedIn: linkedin.com/in/pboersma

Presentations

UX Camp Winter 2025

It’s 2025. You should have a DesignOps Roadmap.

As a DesignOps practitioner, you are responsible for getting DesignOps initiatives executed in an orderly fashion. In Peter Boersma’s view, this means that you should maintain a roadmap for DesignOps, and work with others to get the initiatives on it done. The maintenance part already consists of at least five different activities, and for the execution part you will need people with the DesignOps Mindset to help you.

Peter will show how he has done this in the past, including examples of DesignOps initiatives from IKEA, Miro and ServiceNow.