Meghan Casey
Meghan Casey has more than 20 years experience in communications, marketing, content strategy, and stakeholder whispering. Eight of those years were at Brain Traffic, the consultancy that put content strategy on the map.
Meghan’s book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right has become a go-to guide for new and seasoned content professionals alike.
Presentations
Tent Talks Featuring Meghan Casey
From Strategy to Execution: Content Modeling Essentials
Join us for an insightful Tent Talks session with Meghan Casey, founder of Do Better Content Consulting and author of “The Content Strategy Toolkit.” Meghan will demystify content modeling, explaining its importance in clear, beginner-friendly language. Whether you’re a novice or an expert, you’ll gain valuable insights into how content modeling can improve both the user experience and the content creation process.
Meghan will also share practical tips on how to implement content modeling collaboratively, ensuring that everyone from executives to UX designers understands and supports the process. This session promises to provide actionable strategies for defining and documenting content models, helping your organization tackle content challenges more effectively.
UX Camp Fall 2023
Tough Talks and How to Have Them
Relationships with internal stakeholders are often the key to planning, creating, and maintaining strategic content that gets results. Being able to have productive conversations, even when the topic is tricky, is a skill every content professional can and should develop.
From having to tell a stakeholder their idea isn’t on-strategy, to critiquing a non-writer’s writing, to approaching a frank conversation about content that is offensive or insensitive, we’ll walk through an approach to planning for and facilitating tough talks with stakeholders.
Using real-world examples from 20 years in the fields of marketing, communications, content strategy, and user experience spanning a wide variety of industries and organizations, this session will give you a framework to:
- Determine whether a conversation is needed.
- Apply methods we practice with content to plan the conversation.
- Facilitate challenging conversations productively.
