Megan Machamer

Megan Machamer

Megan Machamer

UX research specialist and ethnographer with 10 years of social science research experience in both professional and academic contexts. A highly dedicated applied anthropologist who is enthusiastic about culture and technology, and specializes in: research design, discovery, ethnography, and international research.

Academically, she hold a Masters in Social Science from the University of Chicago and a Bachelor of Arts in Sociocultural Anthropology from the University of California San Diego, as well as an Associates of Arts in Math and Science with special emphasis in Psychology from MiraCosta College. She has also served as an Adjunct Professor of Anthropology since September of 2016.

For more, keep up with Megan on Twitter as @mmmeganmelissa.

Presentations

UX Camp Winter 2021

Remote Digital Ethnography: Understand Online Dating Behaviors Within the Digital Environment

Observing participants can present several challenges, yet still turns out invaluable data that informs our designs—so how in the heck can we observe thoroughly while still maintaining a remote posture? The digital layers of a users’ ecosystem interact to impact their experiences in user experience research today, ethnography should combine the physical and digital planes to understand multiple influences on any one interaction.

In online dating, there are many contextual elements to consider, including: virtual profiles, messaging, filters to find appropriate matches, use of multiple competitor apps, and geolocation, which create the user’s online environment. The UX digital landscape combines the context of the physical world plus in-app environment and connected ecosystems. The user’s environment is primarily digital. The surrounding world is just one plane/layer of consideration in these interactions and digital ethnography can help us understand how to design for these different layers of experience.

Speaker Details
Speaker Details
Events of the Speaker
You might also love these events.
January 23, 2021
10:00 am
January 23, 2021
3:30 pm
UX Camp Winter 2021 is a 1-day mini-conference that delivers great UX content at a price that lets anyone attend, from where you are. On Saturday, January 23, 2021 at 10AM CT, from where ever you are—we’re serving up 2...
October 12, 2019
9:00 am
October 12, 2019
4:00 am
UX Camp is a full day of UX Goodness–we’ll leave few topics uncovered and you’ll learn current topics and improved upon standards in one of the hottest fields today! If you’re just getting your start in UX and you’re hoping...