Laura Materna
Laura is a UX designer with a professional background in both graphic design and Spanish translation; these days she mostly translates user needs into graceful software solutions. Laura is a UX designer with a professional background in both graphic design and Spanish translation; these days she mostly translates user needs into graceful software solutions. As a designer, she has worked with consumer brands like Bank of America, Samsonite, and GORE-TEX, and has led teams to craft digital experiences from websites to chatbots. She currently works as a Lead Product Designer at athenahealth working on their Electronic Health Record software.
As a designer, she has worked with consumer brands like Bank of America, Samsonite, and GORE-TEX, and has led teams to craft digital experiences from websites to chatbots. She currently works as a Lead Product Designer at athenahealth working on their Electronic Health Record software. You can keep up with Laura at lauramaterna.com.
Presentations
UX Camp Winter 2023
Visual design, usability, and your users: Bending design principles to fit your audience
Small visual design tweaks can dramatically improve the usability of your product. Whether your background is in UX or visual design, it always helps to have a handful of visual design principles to lean on when iterating on your designs; so this talk will go over a few rules of thumb, and then how to apply or even break those rules to create the best possible user experience for your users. We will discuss how to bring your users’ mental model into the final touches of the design process, what questions to ask yourself, and what scenarios to watch out for. By the end of this talk, you should feel confident making even the tiny design choices with intention—knowing your users will be navigating an experience tailored to their needs.
