Katie Swindler
Katie leads the experience strategy for Allstate online marketing products including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology to create experiences that go beyond satisfaction to delight. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, and Toyota Financial Services.
For more, keep up with Katie at katieswindler.com.
Presentations
UX Camp Spring 2018
Animation in UX: The Subconscious Influence of Motion
If you’re not leveraging interface animations to influence your users, you are missing a critical component of UX design. Like body language, motion design supplies a rich, often-subconscious layer of meaning and personality to every micro-interaction. Digital products can leverage the same techniques used by cartoon animators, actors and dancers to convey personality, improve comprehension and influence behavior through movement. Learn the right animation styles for your brand, users and product.
UX Camp 2016
The Checkbox That Ruined My Life: Exposing Manipulative Design
Marketers and experience designers know that subtle nudges toward a specific action can make a huge impact on human behavior. The science of behavior change combined with the emotional drive of good marketing is powerful stuff. But as Spiderman taught us, “With great power comes great responsibility.” What does it look like when that power is abused? It might be blatant like a four-screen email opt-out process (Yes, I really do want to unsubscribe). Or it might be subtle like a credit card company pre-checking “Pay Minimum Due” on their online payment form. Learn to expose designs that cross the line between persuasion and manipulation and avoid the pitfalls in your own work. #uxhero
