Jeff Eaton helps large organizations understand, model, and manage their content. For 25 years, heଁs tackled digital publishing, web development, and content strategy problems for organizations large and small.
Whether he’s fixing problems with CMS architecture or editorial workflow, his work sits in the overlap between design, communications, and technology. Today, heଁs a partner at Autogram, a strategic consultancy focused on the intersection of design systems and high-variance content.
UX Camp Winter 2021
Your System is a Language
Software development, component-oriented design, and content strategy practices all emphasize the idea of building a “shared vocabulary” to make communication between team members easier. But a vocabulary implies grammar, context, and more… What can we learn about our content models and design systems by taking the metaphor of language seriously?
UX Camp Spring 2018
Personalization is hot: Whether you’re a designer, a developer, an information architect, or a marketer, you’ve probably had *someone* tell you your next project will need it. Beneath the products and the hype, though, there’s a tangle of complex assumptions and challenges that can make the difference between success and failure. In this session, Jeff will explain the basic conceptual building blocks shared by most personalization techniques; explore two projects that used those techniques in simple and complex ways; and give you a checklist of things to ask when your boss – or a salesperson – tells you Personalization Is What You Need.