Jeff Eaton
Jeff Eaton helps large organizations understand, model, and manage their content. For 25 years, heଁs tackled digital publishing, web development, and content strategy problems for organizations large and small.
Whether he’s fixing problems with CMS architecture or editorial workflow, his work sits in the overlap between design, communications, and technology. Today, heଁs a partner at Autogram, a strategic consultancy focused on the intersection of design systems and high-variance content.
For more, keep up with Jeff at angrylittletree.com or on Twitter as @eaton.
Presentations
UX Camp Winter 2021
Your System is a Language
Software development, component-oriented design, and content strategy practices all emphasize the idea of building a “shared vocabulary” to make communication between team members easier. But a vocabulary implies grammar, context, and more… What can we learn about our content models and design systems by taking the metaphor of language seriously?
UX Camp Spring 2018
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Personalization is hot: Whether you’re a designer, a developer, an information architect, or a marketer, you’ve probably had *someone* tell you your next project will need it. Beneath the products and the hype, though, there’s a tangle of complex assumptions and challenges that can make the difference between success and failure. In this session, Jeff will explain the basic conceptual building blocks shared by most personalization techniques; explore two projects that used those techniques in simple and complex ways; and give you a checklist of things to ask when your boss – or a salesperson – tells you Personalization Is What You Need.
UX Camp 2017
The Map Is Not The Territory: Collaborative Content Modeling for Digital Teams
The rise of content strategy has given digital teams a new way to tackle the challenges of publishing and product design. Concepts like a shared “content model” promise better communication and coordination… but somehow, most teams still manage to talk past each other.
Developers, designers, content editors, and stakeholders all care about different aspects of the content—and use different tools to capture their pieces of the puzzle. The good news is that these different views don’t have to conflict. By using each discipline’s perspectives to inform the others, we can gain a clearer and richer understanding of the content-avoiding common pitfalls, developing better lines of communication, and spotting often-overlooked opportunities for improvement.
UX Camp 2015
Content Strategy — Getting It Started!
Content Strategy! It’s hot, it’s hip, and all the cool kids are talking about it! In the real world, though, integrating a new service into your web shop’s offerings can be a tough slog. In this session, Lullabot’s Digital Strategist Jeff Eaton explains how the company:
- Integrated strategy work into its development projects
- Improved its deliverables to bridge the designer-developer gap
- Used a new service to increase the value of work it was already doing
- Avoided over-promising as its team explored new techniques
- …And continues to evolve its strategy practice
