Golli Hashemian

Golli Hashemian is a user experience architect in Chicago, currently working as a senior experience designer at R/GA. Her experience includes designing and developing web and mobile applications for companies like Accenture and IBM. She believes in user-centered design as an approach that can be applied to solve almost any problem effectively. She consults with startups in her spare time, is a design mentor and team advisor at the Starter League, and the founder of DUXX: Chicago Women of Design & UX.

Presentations

UX Camp 2013: Mobile Camp

An Assessment of Mobile Design Approaches: Which is Right for You and How Do You Know?

Your mobile strategy should depend upon the goals of your website or application, your users, and how it is that you interact with those users. This session will walk you through a step-by-step approach that you can use to evaluate your mobile metrics and gather insights from your users in order to make decisions about whether or not you should take an approach that is based upon Responsive Design, Mobile First, native application, or a hybrid of these. We’re talking due diligence here, and the type that you can do yourself.

A social network or eCommerce mobile strategy is not going to be the same as the mobile strategy for a content site; there are many different approaches to designing for mobile devices. Key decisions, such as how to mobilize your website, should be based upon research, planning, and a healthy dose of the metrics and analytics that are available to you and not by locking into the current buzzword trends. When you know what the buzzwords mean, and you understand who and what you are designing and developing for, these decisions can be a piece of cake!