Diana is a passionate believer in holistic, 360 strategy and design, with extensive expertise in UX Design, CX Design, Service Design, and the Design Thinking methodology.
As founding partner of CX by Design, Diana’s mission is to identify nuggets of opportunity within an organization, reorient its existing systems and structures to improve the human experience, help others extend their thinking, and drive material business advantage.
Having designed, built, and successfully sold several companies, Diana works to help businesses shape abstract concepts into concrete online and offline experiences that respond to the needs and motivations of real people.
When she’s not solving strategic challenges, Diana can be found in pursuit of good coffee everywhere.
UX Camp Winter 2021
Leave a Trail of Breadcrumbs: Designing Navigation with Customer Intentions
Navigation in complex websites and products is… well, complex. How do you help your users go from A → B → H when you’re putting an intricate product line online or managing thousands of pages within a digital ecosystem? We believe that answer lies in designing for customer intentions.
In this session, Lis and Diana will cover why designing for customer intentions throughout your digital ecosystem empowers your team to build a bridge between what customers need and what your business provides. We’ll dive into how to design an organic flow that carries the user through your site with intuitive ease rarely found in more traditional, hierarchy-heavy IA structures.
Many teams miss these important steps in their rush to implement new designs, leaving users confused, and business stakeholders frustrated. Come ready to jump in!