David Farkas

David is a User Experience Designer in Philadelphia, PA and co-author of UX Research: Practical Techniques for Designing Better Products. David started his career in-house, has worked in consultancies of all sizes, has had opportunities to craft the design process within an organization, and has also adopted and evolved existing paradigms. His experience includes a range of financial services systems, business systems, and e-commerce and cross-channel platforms.

For more, keep up with David at dfarkasdesign.com or on Twitter as @dafark8.

Presentations

UX Camp 2017

UX Field Research Basics

With the speed at which technology is changing, field research offers understanding into how products can impact the lives of your customers. Regardless if it’s your first or hundredth time, conducting field research is a daunting task. Planning and conducting field research is a juggling act between preparation, interview skills, and synthesis. In this talk, I’ll share some of the key principles involved in any researcher’s toolkit and explore lessons learned from the three main stages of conducting field studies:

• Stage 1: Planning and prep — Gathering good research data starts with proper planning. This includes everything from writing interview questions and developing an interview guide to recruiting participants and determining logistics.
• Stage 2: Out in the field — Research can drain you both physically and mentally. David introduce some tricks to keep your mind sharp, allowing you to give each session your focus.
• Stage 3: Finding the patterns — The data resulting from field research grows quickly. David outline a few techniques for making the most out of limited time and managing mountains of information.