Caroline Jarrett

Caroline Jarrett is the forms specialist, helping clients to make forms easier to fill in. She uses techniques drawn from user research, service design, content design, and interaction design.

Recent clients include NHS England, Defra (the UK Department of Food, the Environment, and Rural Affairs), the UK Government Digital Service, the University of Edinburgh, and the Black Business Residency at Somerset House.

Caroline is the author of “Surveys That Work: A Practical Guide for Designing and Running Better Surveys”, and co-author of “Forms That Work: Designing Web Forms for Usability” and “User Interface Design and Evaluation”.

Presentations

Tent Talks Featuring Caroline Jarrett

Who Cares About Forms? You Should—Here’s Why

Join us on June 3rd for an eye-opening Tent Talks session titled, “Who Cares About Forms? You Should—Here’s Why,” featuring Caroline Jarrett, a foremost expert in form design. In this talk, Caroline will unravel the surprising complexities and significant impacts of well-designed forms. She’ll demonstrate how something as seemingly mundane as forms are actually at the heart of effective communication and business processes. Attendees will discover the hidden costs of poorly designed forms, from wasted money to missed opportunities, and learn how strategic form design can significantly enhance efficiency and user experience.

Caroline will delve into real-world examples from her extensive work with organizations like NHS England and the UK Government Digital Service to illustrate common pitfalls and transformative solutions in form design. She will also share insights from her pioneering use of technologies like AI in the early ’90s and discuss the present and future role of tech in forms. This session is not just for designers and UX professionals but for anyone interested in how essential good design is to our daily interactions and business success.

Expect a lively, informative discussion that challenges your perceptions and leaves you with practical knowledge on improving your own forms and surveys. Whether you’re crafting user interfaces, handling customer data, or simply curious about the intersection of technology and design, this talk will provide valuable insights into making every form count.