Colleen is passionate about collaboration, human-centered research, and a holistic approach to creating products. She’s currently a UX Researcher at Groupon; bringing a customer-focused lens to teams and initiatives across the organization with a fiery heart and quick wit.
Beth Zwolski Tobias
The Chalk Girl
Beth has been drawing since her mom placed a crayon in her hand. Over the years, she picked up passions for drawing, painting, animation, special effects makeup, and fabrication. She earned a B.A. in Film/Video with a concentration in Traditional Animation from Columbia College Chicago.
Head of User Experience
Nicole Maynard is the Head of User Experience at Hyatt leading a team of researchers, interaction and visual designers, creating solutions that elevate Hyatt’s digital footprint and enhance the guest experience. She has taken the helm as president of the Chicago chapter of UXPA (User Experience Professionals Association).