Margot Bloomstein
Brand & Content Strategy Consultant
Appropriate, Inc.
Margot Bloomstein is a speaker, strategic adviser, and the principal of Appropriate, Inc., a brand and content strategy consultancy. For two decades, she’s helped organizations improve communication through brand-driven content strategy.
Dani Nordin
Product Design Architect
athenahealth
Dani Nordin works for athenahealth as the Product Design Architect for athenaClinicals. There, she uses her superpowers in user research, pattern recognition, and snark to help the organization unpack big, gnarly problems related to EHR configuration, clinical content, and specialty support.