UX Camp Spring 2025
Curiosity Skilled the Cat: Reclaiming the Power Thinking Differently has on Creativity
Of late, the work that we do as qualitative researchers leaves us feeling that organizations aren’t really inspired to think “big”. With so many organizations hammering the “bottom line” and working hours sometimes having no definitive start or stop time – we aren’t given the chance to really think or explore beyond the tactical.
Being curious is a key contributor to sparking creativity in the field of user experience. We aren’t nurturing this skill as adults (or even as kids, let’s not go there!). We need to regain our ability to create space to be curious, and to make time for it in what feels like a permissible way. As researchers – we call out the act of conducting qualitative research as “learning from people”, “learning from customers” or “learning from constituents” – but what about “learning for ourselves” or “learning for joy”?
Join Meena in this discussion in which we unpack curiosity and how it relates to creativity – and look at ways in which organizations have truly benefited when encouraging people to follow the breadcrumbs on a path “just because”. Meena will share how to develop a curiosity habit – something that can keep the effort low, but the rewards high. For anyone involved in any product offering – this skill is pivotal to nurture.













