Brand & Content Strategy Consultant
Appropriate, Inc.
Margot Bloomstein is a speaker, strategic adviser, and the principal of Appropriate, Inc., a brand and content strategy consultancy. For two decades, she’s helped organizations improve communication through brand-driven content strategy.
UX Camp Winter 2021
Design for Trust: Our Opportunity, Our Responsibility
Cynicism is easy. Hope takes work. Trust bridges the distance between them, and designers have a unique opportunity to foster it. In today’s economy, we need new strategies to earn trust and help consumers and citizens alike make more confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, science, and consumer brands. To regain trust, we’ll go beyond the buzzwords of empathy, transparency, and authenticity. Drawing on examples from publishing, retail, government, and beyond, we’ll discuss how a new framework for content and design can empower people and renew their confidence—and even strengthen society itself.
Expired
$12.50
UX Camp Winter 2021 is a 1-day mini-conference that delivers great UX content at a price that lets anyone attend, from where you are. On Saturday, January 23, 2021 at 10AM CT, from where ever you are—we’re serving up 2...
Share This Post
