Leadership By Design 2021
Designing for Death: A Framework for Creating the Final Experience of Your Customer’s Journey
What happens to your customer’s digital assets when they pass away? Do you have a way for next of kin to notify you? Policies in place for verification? Processes to handle archival and/or transfer of control? Employees who are trained on what to do and how to do it well?
In this brief talk, I will explain why it’s of great importance to design this part of the customer experience well and the risks involved when you don’t, and share a 4 part framework that will help you put the right things in place to protect the business and your customers.
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