UX Camp Spring 2021
Using Maslow’s Hierarchy to Design for Minorities
Have you ever found yourself at a loss for what to say in response to “I don’t understand why we need to point out race… we’re all humans here?” Have you ever stood in line at the coffee shop, and overheard a heated argument, but went back and forth between wanting to stand up for the person being yelled at and thinking it was none of your business? Have you ever caught yourself in a situation where you just couldn’t tell if someone was being racist or not?
If you answered “yes” to any of these questions, then you’ll understand why Allied Voices was formed. We’re a platform that enables you to navigate your racial landscape by reading other people’s stories of similar incidents, and how they handled them.
Join us as we dive into how an Uber ride initially inspired the project, how we addressed the issue of coming off as tone-deaf in initially only addressing Asian-American struggles, how we took user trust into consideration (as we made design decisions on the way we displayed different types of content), and what surprising takeaways we found through rigorous user testing.
You’ll walk away with a new understanding of how to use your design skills for social impact, and how to approach, and even embrace, uncomfortable conversations as a designer.
