Director of User Experience, Flexion
Natalie Kurz has spent the last 20 years helping elevate digital experiences from the ordinary to the extraordinary. Her unique skill set bridges the gap between strategy and execution, manager and designer, analytical and creative thinker. She’s led a wide breadth of projects for a slew of industries, most notably working on applications, mobile experiences, and product development for the healthcare, tourism, government, financial, and nonprofit sectors.
Most recently she’s been dedicated to civic tech, spending 3.5 years as an innovation fellow at the CFPB and currently leading projects for the Centers for Medicare and Medicaid, GSA, Centers for Disease Control, and the U.S. Tax Court as the Director of UX at Flexion Inc. She’s previously presented on UX, content strategy, and agile practices at Chicago Camps, edUI, 18F Speaker Series, Agile Government Leadership, IA Summit, and G2 Xchange podcasts.
The Unwitting Content Strategist
Few of us are formally trained as content strategists. We’re journalists. Information architects. Copywriters. Interaction designers. Digital marketers. Some are multi-headed hydras that get to wear all the hats.
But that doesn’t prevent us from tackling the nebulous task of creating content strategies. So what does that even mean? What goes into creating an actual content strategy that you can sit down and execute? And how can we bring our unique perspectives from other disciples to this field to produce a better outcome?
The first time I had to write a content strategy, I had to figure it out as I went. This talk will offer attendees concrete pointers, outlines, definitions and deliverables associated with that big, scary concept of “content strategy.” Attend this session and you don’t have to feel that same sense of dread I did when asked to “figure it out.”