We'll open the doors a little early and let folks in. Sometimes, we have surprises, sometimes, we play music, sometimes it's a little quiet. Get there a little early to be ready for kick-off!

Starting the event!

Cybersecurity Needs Human-Centered Design: Find the Right People, Ask the Right Questions

If you design digital products, you are designing for the security user experience—even if you have never thought of it that way before. The design decisions you make influence the security (and privacy) choices users make and the actions they take.

We live in an ecosystem where everything increasingly relies on the security of systems: from hospitals, to our water supply, to cars and robots. So the stakes are high: disruptions to these systems mean people can get hurt. Further, technology like AI agents—services that will know nearly everything about us and will take actions on our behalf—mean security and privacy are more important than ever.

Heidi Trost, Author of Human-Centered Security

Heidi Trost is a UX leader who helps cross-disciplinary teams improve the security user experience. With a background in UX research, Heidi does this by helping teams better understand the people they are designing for, as well as the security threats that may negatively impact people and systems. Heidi is also the host of the podcast Human-Centered Security, where she interviews security experts and people who design for the security user experience.

Heidi led the UX research team for cybersecurity software company Secureworks and has helped tech-focused teams at startups, nonprofits, and Fortune 500 companies rethink their digital experiences.

As a UX designer, where do you come in? You understand your product better than your users ever will—including the potential security threats that directly impact your users. You are in a unique position to address those threats and protect your users from them.

Expect to leave with confidence on how to apply human-centered design principles to security: human-centered security. You’ll know areas of the user experience where security impacts the most and have the tools to focus your efforts there (bonus: this is where your organization stands to gain—or lose—money). Finally you’ll learn how to find the right cross-disciplinary teammates and ask better security- and privacy-related questions so you can build products and systems that are secure by design. Not only that, you’ll have a human-centered security framework at your disposal: something you can leverage immediately.

15 minute break.

It’s 2025. You should have a DesignOps Roadmap.

As a DesignOps practitioner, you are responsible for getting DesignOps initiatives executed in an orderly fashion. In Peter Boersma’s view, this means that you should maintain a roadmap for DesignOps, and work with others to get the initiatives on it done. The maintenance part already consists of at least five different activities, and for the execution part you will need people with the DesignOps Mindset to help you.

Peter will show how he has done this in the past, including examples of DesignOps initiatives from IKEA, Miro and ServiceNow.

Peter Boersma

Peter Boersma helps organisations increase the chances of good design happening. Before becoming a DesignOps consultant, Peter was DesignOps Manager at Miro, supporting the team of 45 researchers, designers, and writers. There, he worked with the design leaders on defining the DesignOps roadmap and helping cross-functional teams execute DesignOps initiatives.

In previous roles as designer and design manager at companies like ServiceNow and Adaptive Path, he always worked on improving design processes, defining career ladders, or clarifying roles and responsibilities of designers and their peers in product management and engineering.

Peter has spoken and taught workshops at more than 50 design-related conferences and has hosted the Amsterdam UX Cocktail Hours since 2001.

On LinkedIn: linkedin.com/in/pboersma

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Unlock the power of self-awareness and strategic storytelling

Building your legacy in UX and unlocking the right opportunities starts with self-awareness and the ability to tell your story in a memorable, impactful way. This talk is designed to elevate your career by combining guided reflections with practical examples to help uncover your unique strengths, motivations, and achievements.

You’ll leave feeling empowered to identify and articulate the true value you bring to your work. You'll gain a renewed sense of purpose, a toolkit to reshape your career narrative, and the confidence to seize new opportunities.

Meltem Naz Kaso

Mel is a UX Career Coach and helps tech professionals (re)build their careers. She uses a unique framework inspired by UX methodologies to help her clients grow their careers with passion and self-awareness. She’s a UX Research leader with a decade of experience in both in-house and consultancy roles. Her last full-time position was at Glovo, where she was a UX Research Manager and Staff UX Researcher.

Mel helps her collaborators gain clarity on their strengths, career direction, or specific areas of specialization, with many overcoming impostor syndrome. They build or strengthen their brands outside of work through networking, publication, or public speaking. Mel helps folks thrive with their job search, gaining notable salary increases and successfully negotiating job offers. She also coaches founders to build purposefully, ensuring they ask the right questions and conduct research at the right time. She offers webinars, group coaching sessions, and trainings.

She is a frequent writer at UX Collective, and also writes at Mind the Product and Fast Company.

Wrapping up the day.