Leadership By Design 2024
Design for Impact
Experimentation can be intimidating to non-data science folk. But Erin is determined to get people from all crafts excited about A/B testing. In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product. She also introduces the Good Experimental Design toolkit. These easy-to-follow templates usher teams through the logic needed to design trustworthy experiments that you can learn from.
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