Leadership By Design 2020
Storytelling as a UX Leadership Superpower
We know that, as designers mature, they need to understand how to tell a story about their work. But how do you coach them in storytelling when stories can take so many forms depending on the phase of a project? In this presentation, Dani Nordin of athenahealth will share a framework she’s created to help designers at athenahealth craft a compelling story at various phases of a project—from design scenarios to research plans to portfolio case studies.
You’ll learn:
- The fundamental types of stories that tend to show up in our work;
- How the elements, attitude and altitude with which we shape our stories impact their effectiveness;
- Common pitfalls to avoid when crafting your story.
Along the way, you’ll laugh, cry and see some cute animal pictures.
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