UX Camp Spring 2021
Building Confident Users in the Space Between
Siloed organizations aren’t incentivized to improve the space between products, despite the massive opportunity it presents. Seizing that opportunity is as much community organization as it is design.
Enterprise customers increasingly interact with multiple products from the same company. From rapid acquisitions to market opportunities, companies are frequently introducing products and services that are ostensibly interconnected. Users can transfer knowledge of existing product mechanics and flows to new ones, resulting in faster adoption and time-to-value—but that won’t happen by accident.
I’ll show how we’ve managed these efforts at Salesforce: how we built momentum internally, enlisted stakeholders, co-created, made decisions, and set ourselves up for constant improvement.
