Emily Wachowiak – Don’t Fear the Spreadsheet: A Guide to Content Audits for Product Teams

Emily Wachowiak - Don’t Fear the Spreadsheet: A Guide to Content Audits for Product Teams
Emily Wachowiak
Senior Content Designer
Mozilla
Emily has worked with digital content for 10+ years, shifting from marketing copywriting and content strategy to UX writing and content design. She founded the UX writing practice at Peapod Digital Labs (the e-commerce provider for grocery brands such as Stop & Shop) before practicing content design team at Upwork and Mozilla.

UX Camp Spring 2022

Don’t Fear the Spreadsheet: A Guide to Content Audits for Product Teams

Audits are a go-to tool for cataloging and optimizing website content, and they can also be your product team’s secret weapon. Examining key features and flows of your product through a content lens will help you systematically identify gaps, inconsistencies, and usability improvements. How can you make sure that your audit leads to concrete, meaningful product changes—not just lines on a spreadsheet? There’s no one-size-fits-all template, but there are a few frameworks, tips, and strategies for getting results—and buy-in—without getting overwhelmed.

Auditing a product is much different than auditing a website. Instead of scraping URLs, you’ll need to capture and track multiple screens and states, like errors and form fields. And you’ll need to translate your findings into a digestible story for product and engineering partners. From scoping and conducting your content audit to tracking and sizing your recommendations in an engineer-friendly format, this session will help you turn your audit findings into real product improvements.

Event Details
Expired
$12.50
May 21, 2022
10:00 am
May 21, 2022
3:30 pm
UX Camp Spring 2022 is a 1-day mini-conference that delivers great UX content at a price that lets anyone attend, from where you are. On Saturday, May 20, 2022 at 10AM CT, from where ever you are—we’re serving up 2...
November 2024
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