Leadership By Design 2015: Prototypes, Process & Play
Design What Really Matters
Designers love to delight customers with look and feel. But if a product doesn’t solve a real problem, customers won’t care how pretty it is. For design to be effective in a business, it needs to move beyond surface-level work and contribute to the very core of how products are developed.
This is a pragmatic talk about how designers can work differently to have a stronger role in product development. We’ll see how slowing down can help you move faster. We’ll look at ugly design that leads to great products. And we’ll learn how a careful design process can help companies take big leaps safely.
Share This Post