Mari Luangrath

Mari Luangrath is best known for her dynamic speaking style, in which she shares stories about starting and growing Chicago’s Foiled Cupcakes. Starting the company using social media as its only form of advertising, Mari grew the business to revenue numbers 600 percent higher than originally projected.

Even without a traditional storefront, Foiled Cupcakes is Chicago’s most buzzed about cupcake operation. By marketing via Twitter and Facebook (totally by accident), Foiled is now Chicago’s cupcake darling, comfortably positioning themselves as the corporate go-to for sweet treats thanks to social media.

A sought-after international speaker and featured on national media outlets (Investors Business Daily, Wall Street Journal, Entrepreneur Magazine, Business Week, to name a few), Mari’s authenticity and passion towards business strategy and networking has resulted in an impressive client list, including over 100 Fortune 500 companies.

Presentations

UX Camp 2013: Prototype Camp

Prototyping Cupcakes: Taking Delicious from Local to National

Now shipping their sweets nationally, Foiled has undertaken their biggest challenge to date–sending delicious cupcakes in a box, while keeping the product and brand experience rich and unique… and still remaining competitive from a cost perspective. Mari and her team have successfully navigated this space, using pastry experience, customer data, trial and error, storymapping, and a strategic partnership with one of the biggest pharmaceutical shipping companies in the world–in order to do so profitably.