Amy Cueva

Amy Cueva believes that design can improve the human condition. It was with that mission and vision that she co-founded Mad*Pow in 2000 and has built an award-winning design and digital agency which serves industries from health to financial services and beyond.

But quite apart from having spend the last 15 years building her company Mad*Pow, Amy lives in a wide variety of different spheres, including sidelining as a belly dance performer and constantly exploring new avenues to positively impact human health. Amy spoke about this diverse mix of careers, projects, and hobbies at the 2015 Design for Dance conference.

Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with large healthcare companies has helped to improve customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind an annual health and design conference HX Refactored, Amy has successfully connected and networked disparate parts of a challenging and soiled system.

Presentations

Leadership By Design 2017: Prototypes, Process & Play

Purpose Driven Design

How can we work together to deliver meaningful change? Design is an invitation to change. It helps us get from where we are to where we want to be. Although empathy has achieved buzzword status, it is a philosophy, not a trend. This talk will explore how empathy can inspire our direction as individuals, fuel purpose driven business innovation, and even guide us to make change at the societal level. New twists for integrating empathy into our work will be evaluated and discussed.