Veronica Naguib
Veronica Naguib is the Managing Director at ImpactSense, an insight company who are disrupting the way research and Experience Measurement is done today. Experienced in both Service Design and UX, Veronica is an expert in transforming the CX discipline, previously heading up CX teams. She’s worked with diverse sectors from healthcare to retail to transport across B2C, B2B and Government Bodies.
Presentations
UX Camp Winter 2026
Rigour and agility: Balancing both in UX Research
Those that carry out research are often caught between two forces: the demand for speed in agile environments and the need for credibility and depth in their work. Too much rigour can slow things down. Too much agility can dilute insight. But what if we could do both?
In this session, we’ll explore how today’s leading teams are embracing a new mindset: one that fuses agility with rigour to produce insight that’s both rapid and reliable.
UX Camp Winter 2023
Truly Informed Design Using Actionable Insight
All too often, large research projects take place, but strategy and design decisions are still made from assumptions on consumer needs and behaviours. The research effort to value doesn’t seem to match up. ImpactSense will share findings from our recent study on the effectiveness of research and show ways of making research more actionable for UX and Product Design.
