Meghan Casey – Tough Talks and How to Have Them

Meghan Casey

Meghan Casey has more than 20 years experience in communications, marketing, content strategy, and stakeholder whispering. Eight of those years were at Brain Traffic, the consultancy that put content strategy on the map.

Meghan’s book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right has become a go-to guide for new and seasoned content professionals alike.


Tough Talks and How to Have Them

Relationships with internal stakeholders are often the key to planning, creating, and maintaining strategic content that gets results. Being able to have productive conversations, even when the topic is tricky, is a skill every content professional can and should develop.

From having to tell a stakeholder their idea isn’t on-strategy, to critiquing a non-writer’s writing, to approaching a frank conversation about content that is offensive or insensitive, we’ll walk through an approach to planning for and facilitating tough talks with stakeholders.

Using real-world examples from 20 years in the fields of marketing, communications, content strategy, and user experience spanning a wide variety of industries and organizations, this session will give you a framework to:

  • Determine whether a conversation is needed.
  • Apply methods we practice with content to plan the conversation.
  • Facilitate challenging conversations productively.