Amy Bucher

Amy Bucher, Ph.D., is Chief Behavioral Officer at Lirio, where she designs AI-powered behavior change journeys to drive better personal and population health. Amy is a recognized expert on applying the psychology of motivation to design and was named one of Forbes’ Behavioral Scientists You Should Know. She is the author of Engaged: Designing for Behavior Change published by Rosenfeld Media and named a Kirkus favorite indie book of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy, and has also worked at CVS Health in their Digital Innovation Lab and as a member of the Behavioral Science team at Johnson & Johnson. Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University.

Designing for Behavior Change: Using Psychological Frameworks to Design Engaging and Effective Experiences

Digital apps and experiences can support people in making all kinds of positive behavior changes, but in order to do that, they have to be both engaging and effective. That means designers need to focus on creating something compelling that addresses the reasons why people struggle to achieve their goals. Behavior science offers several frameworks that can layer onto a design process to create products that are not just engaging to use, but actually help people perform the behaviors that lead to better outcomes for health, wealth, and happiness. Learn about best practices from COM-B, the self-determination theory of motivation, and behavioral economics to help you design for lasting behavior change.