Jaime Ventura – Cognitive Biases: The Good, The Bad, & The Ugly

Jaime Ventura

UX Designer, IntelliBridge

As a user experience (UX) and user interface (UI) design professional, Jaime Ventura is an expert in implementing government procedures and requirements to digital platforms. He has done extensive work for the Department of Defense, working to redesign existing government platforms as well as develop new ones.

Before joining the Digital Experience Team at IntelliBridge, Jaime worked as an accountant for a large petroleum marketing firm. In prior roles as a UX design professional, Jaime has worked with various startups and private sector companies, helping to modernize web pages and platforms, gather a better understanding of their core users, help improve marketing strategies, and identify areas of opportunity for e-commerce.

For more, keep up with Jaime at jaimeportfolio.com.

Cognitive Biases: The Good, The Bad, & The Ugly

Cognitive Bias can impact the way we design and often, it happens without us recognizing what we’re doing, which in turn means that we could design and build systems that are flawed for our core users. When we recognize our biases, we can learn how to get around them, gain perspective, and make design decisions that are better suited for our users.