Natalie M. Dunbar
Senior UX Content Strategy Manager, Walmart
Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization.
Natalie has worked in various roles as a content writer and strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com. She’s also produced original content for (US) federal agencies that include the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veteran’s Administration (VA).
When she’s not herding content or writing books, Natalie teaches private yoga, sharing the benefits of Hatha Yoga as a peaceful yet powerful way to reconnect mind, body, and spirit. Her first book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, is available from Rosenfeld Media.
For more, keep up with Natalie at nataliedunbarcontentstrategist.com or on Twitter as @TheLiterati.
Yoga & User Experience: What Accessible Yoga Can Teach Us About Creating Inclusive Spaces
The goal of yoga accessibility is to create physical practice spaces and experiences that are safe, diverse, equitable, and inclusive for all. But for some, such as those in larger or differently abled bodies, or those in marginalized communities, access to the foundational practices of yoga—breathwork, meditation, and asana—remains out of reach.
And so it is with digital spaces.
The work we do in digital information spaces is key to bringing digital experiences to life. How might we apply lessons learned from yoga accessibility to create safe digital spaces that are open to a diverse population, and that are equitable and inclusive for all?
In this session, we will cover:
- Holding space: Refocus your listening to identify and become present with a diverse user base.
- Inquiry: Ask three simple questions to help zero in on user needs, and to facilitate information wayfinding.
- Sequencing: Use structure and flow to build engaging experiences.
- Variations: Learn how modifications and variations invite belonging and prevent “othering.”
- Non-attachment: Release preconceived notions, prejudgement, and biases to move beyond diversity to normalization.
This talk will appeal to UX practitioners seeking creative ways to incorporate accessibility, diversity, equity, and inclusion in a unique and relatable way.