Innovation & Technology Fellow, UX, Consumer Financial Protection Bureau
Natalie Kurz is currently working on content and UX projects as a Technology & Innovation Fellow for the Consumer Financial Protection Bureau. She’s spent the last 16 years in the content biz, crafting content strategies for clients like Canon, Marshfield Clinic, Jiffy Steamer, CenturyLink and Express-Scripts.
She has a masters in journalism from NYU, a love of good science fiction novels and a phobia of blueberries. And she’s a staunch believer that poor usability is never compensated for by good design, simplicity takes work, and the client is always right except when they aren’t.
For more, keep up with Natalie
on Twitter as @beautytruth.
The Unwitting Content Strategist
Few of us are formally trained as content strategists. We’re journalists. Information architects. Copywriters. Interaction designers. Digital marketers. Some are multi-headed hydras that get to wear all the hats.
But that doesn’t prevent us from tackling the nebulous task of creating content strategies. So what does that even mean? What goes into creating an actual content strategy that you can sit down and execute? And how can we bring our unique perspectives from other disciples to this field to produce a better outcome?
The first time I had to write a content strategy, I had to figure it out as I went. This talk will offer attendees concrete pointers, outlines, definitions and deliverables associated with that big, scary concept of “content strategy.” Attend this session and you don’t have to feel that same sense of dread I did when asked to “figure it out.”